About
About Me
Hi! I'm Jenna, the owner of Yat Cat. I design/illustrate/curate every single item that my shop offers! I grew up around entrepreneurs and always knew that I wanted a business of my own, but never quite knew what that would look like. After earning a degree in Film and quickly realizing that wasn't the industry for me, I went back to school for Graphic Design and fell in love with the structured chaos. I really enjoyed experimenting with being creative within a set of guidelines. I then taught myself how to screen-print so I could wear my own designs and Yat Cat was created. I love to play around with different design styles and am constantly trying to learn new techniques and skills, so I hope that translates in my work! While my commitment to Yat Cat has never wavered, over the years the time I'm able to dedicate has ebbed and flowed. I've felt immense pressure to create create create, which takes a lot of love out of it for me. Now, I approach Yat Cat with a laid back attitude and make things that make me happy, when I feel happy to do so. I'm so appreciative of my Yat Cat community that has allowed me to space to change my mind!
About Yat Cat
Yat Cat offers eclectic apparel, accessories, and gifts that draw inspiration from a variety of sources...mainly food, cats and nature. My wish is that everyone who wears a Yat Cat tee feels unique, expressive and relaxed.
Yat Cat Print Co. was started in New Orleans, Louisiana as a creative outlet but started seeing success and engagement at art markets around New Orleans and quickly became a full-time business. When the pandemic hit in 2020, I focused on our social media and online presence and grew a loyal following. I now share a lot of behind-the-scenes videos on Instagram and TikTok (@yatcatnola) that give you a look at what I do all day and how I make your tee shirts!
Our shirts used to be a range of simple illustrations inspired by New Orleans but over the years, I have fallen in love with antique photos and art that lives in the public domain and find lots of joy in sifting through bunches of strange collections to find images that can relate to my audience and will look cool on a tee shirt!
When Yat Cat started, I screen-printed every single shirt by hand using water-based ink. Over the years, I've experimented with different printing techniques and transitioned to using screen-printed transfers cured by heat press in 2022. Recently, I realized how much I missed the craft of screen printing and put together a one-color setup after selling my warehouse full of equipment in 2022. Now, after seven years and a whole bunch of funny life-lessons, I'm transitioning back to a fully screen-printed product base, I also still pack every order myself and put a lot of love into your packages!
Say hi online or at our next pop-up and feel free to ask me any other questions you may have!
<3 Jenna